Besties, I think I’m in loveeee with this one. I haven’t felt this way about makeup before because it merges skincare and makeup into one product. Yes, this might be the makeup product for the skincare-obsessed.
Urban Decay launched their newest baby, the Hydromaniac Dewy Liquid Blush, TODAY and I was fortunate enough to test out this product for the past few weeks from @influenster and @urbandecaycosmetics in exchange for my honest review. I am writing this blog post to document my experiences with various products so that others who are curious about these products feel confident in purchasing them for themselves. I am receiving no monetary compensation for writing this review.
A Juicy Blush Has Arrived
Urban Decay surprised me with the Hydromaniac Dewy Liquid Blush in the shade Unhinged (Berry Mauve). This liquid blush costs $22 USD at Sephora’s US website. The makeup brand describes this product as a liquid blush that is suitable for all skin tones and is buildable for a juicy, radiant glow. It is also formulated to be vegan and cruelty-free.
The blush is easy to blend, build, and apply with a small amount of product and any makeup tool of your choice. It is a small size to make it travel-friendly (specifically TSA-compliant), but mighty enough to provide a long-lasting flush to complete your makeup look.
This cheek tint gives you the glow and keeps your skin glowy thanks to its key ingredients:
- Kombucha Filtrate: Detoxifies and nourishes your skin. It contains vitamin C, which lightly exfoliates your skin and boosts collagen production to eliminate signs of aging.
- Marula Oil: Hydrates your skin and seals in moisture to protect it from environmental stressors and free radicals.
Including the berry mauve shade that I had received for testing, there are six dewy liquid blushes that you can choose from. I personally love how there is a balance of shades that can be easily used for everyday looks and shades that are more for going out of your comfort zone. There’s definitely a shade for everyone here.
Game Changer for Makeup Newbies
TSA Compliant Packaging
The packaging is so cute, sturdy, and hygienic. The packaging is made from plastic and is more compact so the blush is compliant with TSA guidelines. If you’ve ever been stopped by TSA to throw away any of your beloved cosmetics or skincare, you know how terrible it is to let go of something so precious. The fact that Urban Decay noted this TSA detail in their product description shows that the team is very considerate of their users’ needs and makeup habits. It really is meant to be your go-to blush.
Another cool detail about the packaging is the pointed plastic nozzle for squeezing out the blush. It reminds me of squeezing out paint for arts and crafts, but I think it is a smart touch for pinpointing application to smaller areas of your face or applying small dots of pigmented product. I have used this blush frequently and can still proudly say that my blush doesn’t look messy. The pointed nozzle keeps the watery blush from leaking out of the twist lid and making a mess.
Watery Texture
As the name says, this is a liquid blush. The blush has a thin, lightweight consistency that is kind of watery. It reminds me of really watery acrylic paint that is super pigmented.
For those wondering about the scent of this blush, there is no noticeable scent. There is no smell that I noticed from using the blush multiple times, but maybe it could change as I have this product around for longer in my makeup collection.
Flawless Makeup Now Feels Easier to Do
I was worried about this because I never used liquid blush or a mauve blush before, but I think Urban Decay converted me!
These babies are pigmented. Urban Decay was not joking when they said the liquid blushes were pigmented. One small dot of this blush on my hand created such a nice, natural, and rosy glow. Immediately, I saw myself using this for work because of how it looked so natural and berry pink on my medium skin tone.
I also tested how well this product is for building up the pigment, and this liquid blush also passed the test. In an instant, my natural flush swatch turned into a bold pop of mauve that worked so well with my olive undertones. You can see this for yourself in the video I made down below.
Enhances My Skin
Urban Decay and I never talked before about my makeup needs, but they seemed to know that I needed this product for my dry skin. This product works so, so well with my dry skin because I transform into a glowy goddess with plumpy pink cheeks. I love how it compliments my medium tan skin and enhances my skin.
Reading through this formulation also makes me think that this liquid blush can also work for mature skin since it can seep well into my skin and hide the appearance of fine lines due to the shine. Maybe this can also work for oily skin types, too! There’s plenty of skincare ingredients in here to make anyone’s skin look pretty, plump, and perfectly pink.
Longlasting Glow
I put this blush to the test by using it during my workout and during some pretty hot days. This liquid blush lasted me through the day and didn’t wear off on my sweatiest of days under the sun. By the end of the day, I could still see my natural flush of pigment and the glowiness of my skin. It was still noticeable after looking past the sweat I probably had by the end of the night.
Multifunctional Makeup
On Sephora, I noticed that some testers also put the liquid blush on their eyes and lips. I tried this for myself on my lips and eyes, and it looked very nice! The slight tackiness of the liquid blush can make it a possible eye primer for some shimmer shades. If you put this on your lips, you can seal it in by topping it off with some clear lip gloss for a MLBB (my lips but better) look.
If you feel that you overdid the blush, no worries. You can always dial the color down with foundation or concealer and it won’t feel cakey.
My Only Caveat
I would say there might be a minor area of concern when using the product. Depending on your skincare prep or your makeup primer, you may notice a little bit of patchiness while applying this liquid primer. I tested this with my dry skin favorite primer, the Milk Makeup Hydro Primer, and my slightly tacky moisturizer and noticed some patchiness when applying this blush to my skin. The patchiness might be because of the primer or from applying it with a beauty sponge. I would recommend gently applying this liquid blush if using it after products that tend to pill on your skin or are too slippery.
Would I repurchase?
I was scared to try this, but omg I absolutely love it. I’m a straightforward makeup/ glowy or dewy skin person, and this worked so well for me. If you love no-effort makeup tools, dewy makeup, or are a lazy girl like myself, I think you’ll love it!
Urban Decay definitely convinced me to try incorporating more mauve into my beauty routine with this PR, so thank you again for giving me the blush shade I didn’t know I needed. It’s perfect!
What do you think of this? Would you try it? Follow for more #honestreviews for skincare and makeup.
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